Ladies & Gentleman,
nearly no other industry has been as fast-growing as the beauty industry over the past few years. Big players like LVMH (Dior, Acqua Di Parma, Loewe, Maison Francis Kurkdjian), Estée Lauder (Jo Malone, By Kilian, Tom Ford) or Coty (Davidoff, Chloé, Jil Sander) are investing a lot in marketing, new products & acquisitions. Also celebrities like Kylie Jenner (Kylie Cosmetics), Rihanna (Fenty) or Hailey Bieber (Rhode) have been very successful with their own brands ever since they first entered this industry.
When I first stepped into luxury retail myself, I directly found my passion & excitement for Tom Ford Beauty. It is because of my affectation for vanilla fragrances – this seems to be the speciality of TF – that made me a loyal customer and tied me to the brand ever since. My everyday fragrances range from Tobacco Vanille & Vanille Fatale to Fucking Fabulous, Soleil Blanc or Rose Prick & others. For the more special occasions in summer I do often go with Neroli Portofino, Mandarino Di Amalfi or Azure Lime.
In January 25 during Pitti Uomo 107 in Firenze, Italy I visited the LuisaviaRoma store. This retail experience is incredibly modern, beyond inspirational & mostly expensive as you guys can imagine. In a place where beautiful ancient architecture, sleek modern interiors & luxury lifestyle brands meet, you will always have a hard time fighting that impulsive urge to buy at least one piece.
I was strolling around through the amazing assortment when I stopped at a little stainless-steel bookshelf. A beautiful display of some Byredo fragrances. I couldn’t help but notice that some of those had very familiar names & I needed to test them immediately.
So here are my Top 5 SS25 fragrances for special occasions:
- Tobacco Mandarin – Coriander Seeds, Mandarin, Labdanum, Leather
- Vanille Antique – Freesia, Plum, Amber, Cashmere Woods
- Casablanca Lily – Plum, Gardenia, Carnation, Indian Tuberose
- Sellier – Cashmeran, Black Tea, Leather Accord, Tobacco Leaves
- Rouge Chaotique – Bergamot, Lemon, Saffron, Cassis, Plum, Praline, Upcycled Oakwood
They are all part of the Night Veils Collection by Byredo. These are perfect fragrances to celebrate life, going out for dinner or even entering the night life in warm summer nights. The secret of these Night Veils is the use of an old, luxurious & refined perfume tradition, that works closer to the skin & with the radiance of body heat. Only a small amount of Extrait de Parfum lasts the entire evening & binds deeper with the wearer for an incredible night out.
I added Byredo to my essentials – so what about you?
Best Regards,
Paul Körner
*This is not a paid advertisement.